Run your own website?
When are you better off running your own website rather than having it done for you?
This is where having a website that can grow and adapt to what you want it to say about yourself now, not yesterday will be important to you gaining new customers. Being able to update, change and grow your website is just as important as the design elements used in its creation.
Having run for several years a web design business when we get asked to design a website for a client, getting exactly the look that you want from your website is a difficult process. Most small business web design clients are really in the hands of web designers to recommend the look of the site rather than the look they wanted if they had designed it themselves.
You will find that you have to spend thousands or even a lot more to get a website designed from scratch rather than your web designer using a template of some sort.
Cheaper small business websites that you can have made for you are a template or other short cut web designs as this keeps the cost of producing a web design down to an affordable level. This though making it more affordable can be limiting in how we can design the website as it's a cost versus time equation so the more template you use the less time it takes to publish.
Though there are many striking template websites to choose from this can give your website a generic look that you may not want it to have and can limit the size of your site. Also the costs that are involved in not just designing a website but the long term cost pain in monthly fee's just to have a few pages can also be limiting to a small business.
So what are your choices?
1. What are the pro's and con's of getting someone to design a cheap website for you?
You can get a professional looking website published to the web fairly fast and for only $300 to $400 it is fairly good value. You generally get to choose the look of the template used and you get to tailor it with your own content and some images. Some templates even allow you to log into your website and change some content and images or even add a few pages to the website.
You are getting a template website filled in by someone else with your stuff, though you can choose from hundreds of templates, it is a template and most design elements are generic to whatever template that you choose. The cost at the design stage can be low but most places will then charge you a monthly fee to keep your website live and hosted and this is where the overall cost of the website might not be as cheap as you think it will be.
2. Do your own fill in template website
You log in and choose the template that you like this will set the look and menu design up for you and you fill in the blanks press publish and you're away. Might not be that easy, but it is a fairly straight forward process that with just a little computer skill if you follow the directions you will be onto it in no time and because the account is linked to the server publishing is just a click of one button.
The con's are really the same as getting some one else to do it for you as it is still a template website with the inherent problems that that brings. Plus you are really guaranteed that your website will be providing your service provider a back link to their website.
3. Use modern website building software and start from scratch
No complex coding as the design software does that for you and you have total freedom of design, you set up the page (i.e like setting up an email or Word document) fill in the hosting details and press publish and it's done for you. It makes it very simple to make updates and changes to your website any change that you make on any page of the website on your computer will be made to your website when you press publish and at any time you can change any aspect of the look or function of your website.
It can take a confidence boost to start using this type of software as we all think that maybe it's harder than what it really is. It can be just a little confusing for some to set up the hosting settings as some of the terms that you have to ask your hosting provider will sound foreign and as with any new software you will be unfamiliar with its interface. There are ways around learning how to use W.Y.S.I.W.Y.G software and once you can gain just a little confidence you will be amazed at what you could achieve for your small business.
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